Portfolio – Lisa Smith

Selected Work

Web Design &
Development Portfolio

A curated look at websites designed and built to help brands connect, communicate, and grow online.

Texas Health Institute

At Texas Health Institute, I worked closely with the Communications department and other internal teams to redesign and improve the organization of website content across multiple pages. Through frequent meetings and collaboration, I gathered feedback on how each department wanted their information presented and how different types of assets such as infographics, graphics, maps, and reports should be categorized. Using WordPress Advanced Search and custom tagging systems, I created a more streamlined way for users to search and locate these materials quickly, improving overall site usability and content accessibility.

We Are WIA

At Women in Animation (We Are WIA), I collaborated frequently with the Communications Director to modernize the organization’s website and visual branding. I created large-scale colorful graphics and background visuals throughout the site using Adobe Photoshop and Illustrator, helping transform the website from an outdated design into a more modern and visually dynamic experience. In addition to creating and organizing visual assets, I also assisted with transferring and implementing the updated design across the website to improve both appearance and user experience.

Jen & Co. Handbags

For Jen & Co. Handbags, I designed promotional graphics f or seasonal clothing and accessory launches using Adobe Illustrator and Photoshop. My work focused on creating visually engaging marketing assets that aligned with the brand’s aesthetic while helping highlight new product drops across the website and digital platforms. I combined branding, color theory, and layout design to create modern graphics that supported the company’s online presence and customer engagement.